Hi there, welcome to ReTied! I’m Helena, a lifelong lover of design and everything that involves creativity. Growing up, I was surrounded by art and community work, from ballet stages to volunteer projects that showed me how creativity can transform lives. Fashion became my favorite way to mix beauty with purpose.
The idea for ReTied came from a pile of my dad’s old ties. My parents didn’t know what to do with them, but I couldn’t stop thinking about the potential hiding in those forgotten fabrics. One afternoon, I started experimenting with designs, and soon a new kind of sustainable fashion was born, one that gives discarded ties a second life and supports children through partner NGOs.
Today, ReTied has become a way to turn small actions into meaningful change. Every piece you see here carries a story of creativity, renewal, and care.
I’m so happy you’re here. I hope you find something that makes you smile and reminds you that style and sustainability can go hand in hand.
With love,
 Helena ♻️✨